Q4 2020 Performance of Fast Food Apps on Android in France

As the year 2020 came to a close, the fast food and fast casual restaurant industry saw interesting trends in app usage on the Android platform in France. Data provided by Sensor Tower gives us a closer look at the top five players in the market during the fourth quarter.

McDo+ experienced a peak in downloads mid-October with approximately 52K downloads, followed by a gradual decline to around 31K by the end of December. Weekly active users saw an impressive rise to over 454K in late October before dropping to nearly 270K towards the end of the year.

BURGER KING France witnessed a sharp decrease in downloads from 37K at the start of the quarter to around 15K in the week of December 21st, but ended with a slight increase to approximately 15K. The weekly active users fluctuated, peaking at around 205K in early November and settling at about 181K by the year's end.

The KFC Fidélité app showed relatively stable download numbers throughout the quarter, starting at nearly 4K and ending with a spike to almost 6K. For weekly active users, the app maintained a steady growth, from roughly 16K to 20K between late September and late December.

Domino's Pizza France had a modest download count compared to others, with a notable dip to around 1.9K in late October and a slight recovery to approximately 1.9K by the end of December. Active users showed a decline from 12K to 9K during the same period.

Lastly, the Subway® - Official App began the quarter with around 1.8K downloads, experienced a peak at nearly 3.9K in mid-October, and ended the quarter with just over 1K. Weekly active users reached their highest at almost 8K in the third week of October and finished the quarter at around 4.3K.

For more detailed insights and data, Sensor Tower's platform offers a comprehensive analysis of app performance in various markets and sectors.